Marketing Manager - FTC

JOB TITLE: UK Marketing Manager - FTC

BUSINESS UNIT/DEPARTMENT: Marketing and Sales Support

LOCATION: Home

REPORTS TO: Head of Marketing & Sales Support, UK & Ireland

RESPONSIBLE FOR: Marketing Management

ROLE PURPOSE:

Responsible for supporting the Head of Marketing and Managing Director in the development and implementation of the UK & Ireland Marketing Strategy. The strategy is designed to help establish and maintain a clear identity for the UK & Ireland businesses, allowing VPS to build customer awareness and drive sales across the UK market

LEVEL / GRADE:

DATE: 2023

Key Accountabilities & Activities

• Development of sales support materials including presentation templates, datasheets, videos, web content
• Management of day-to-day requirements of UK marketing and act as a liaison between the marketing team and sales
• Support Group marketing and UK team with new product launches
• Assist in planning and implementation of press release activity
• Briefing of creative agencies for the development of marketing programmes and management of projects to timescale and budget, as agreed by the Head of Marketing & Sales Support
• Organisation and support of exhibition and events programme including topic/event selection, event organisation, pre-event briefing, attendance instructions and follow-up. Formal evaluation of all events from a ROI perspective
• Creation and management of lead generating programmes including online campaigns and advertising (planning and placement)
• Manage the VPS UK website. Maintain relationships with agencies to ensure ongoing support, regular analysis and reporting on hits, keywords and content
• Support and develop the VPS social media strategy including LinkedIn, Twitter, Facebook
• Selection, recommendation and management of promotional merchandise
• Assist in assessment and measurement of return on investment (ROI) of all marketing programmes
• Support the use of CRM in the business and maintain effective lead generation programmes
• Maintain an awareness of activities useful to the promotion of the VPS brand and at all times protect and develop the VPS brand
• Get value for money from marketing suppliers at all times and justify expenditure
• Maintain a good working knowledge of new marketing techniques and products
• Play a key role in ensuring effective communication of news and developments to all employees, assist HR with templates and content where required
• Ongoing interaction with both internal and external customers, providing information as requested

Key Outputs / Metrics

• PR and Sales literature output
• Social media activity and follower engagement
• Website engagement/ visitor numbers
• Brand awareness activities/ events

Essential / Desirable qualifications, experience and personal attributes

Essential:

• Demonstrable marketing experience
• Understanding of marketing communications techniques
• Ability to work to a high level brief
• Excellent project management and time management skills
• Ability to communicate well at all levels
• Computer literacy with a good working knowledge of business computer packages including Word and Excel